One day before Christmas (may be two days depending when you celebrate Christmas), Pat gets new podcasting equipment ... maybe a new genius passive-income strategy?
... and on Christmas Day (seems Pat celebrates on December 25th) he provides a number of fun links ...
... back to "work" again Pat addresses Split Tests:
With split tests you divide your customers in e.g. two groups. Each group sees a different version of your web page. If you have enough customers (for statistic reasons) the version which produces more income, should be the better one ...
With split tests you can test
- different colors for background, fonts, buttons, or images,
- sizes for fonts, buttons, images,
- location/layout of your objects, e.g. if you better place the "buy now" button on top or on bottom,
- content and wording, e.g. if a "buy now" button shows better results than a "put into cart" button,
- or even different prices, offers, etc ...
Pat refers to the Google Website Optimizer - which does not exist any more - but you should be able to do some testings using Google Analytics ...
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