This blog moved to a new location, please visit us at http://ramble.m2m.at.
Following his last post - that you need a story - Pat posts a quite elaborate story to place an affiliate link for an online mind mapping tool.
He starts with a personal information ... he is moving, that's why he is keeping the post short, because he has to hurry to repaint his old apartment ... he is going to have a house of his own, with a new, larger office space, .......
... more personal information ... he watched Teen Cribs on MTV ... and seems embarrassed about it? ... there was this huge house, owned by a rich online marketeer (which by the way provides the credibility for this story), including a single room - the "idea room" - containing only white marker boards ...
... now the segue: While online mind mapping tools (notice the nonchalant link) are great, real white boards are, too ;)
It's really genius! Just putting up a link saying, there is this great online mind mapping tool, is crude. Instead spinning a whole story - even if it has nothing to do with the product per se - pulls in the reader ... and makes him buy?
No comments:
Post a Comment