Embedded in a personal story, Pat explains how to create a working "Call to Action".
If you place an advertisement or just have a homepage where you want the visitors to become customers, you need to tell them! Most essential seem to be the words your are choosing, and providing a reason why your visitors should click on your link ...
Here is a list of phrases Pat finds especially helpful - but of course - you need to choose which ones will suit your case best, and always test your choice:
To make your visitor click provide incentives like:
- get ...
- download ...
- click here to ...
- press ...
- enter ...
- buy now
- use ...
- order now
- select ...
- choose ...
- enroll ...
- attend ...
- register ...
- donate ...
- subscribe ...
- take a tour ...
- sign up now ...
- check out ...
- share ...
- order now to get your free gift
- sign up now because this offer will expire soon
- reserve your copy before it’s too late!
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